REACH A CAPTIVE AUDIENCE ON THE DIETRICH'S BIG SCREEN!

• 86% of Moviegoers are 18 + years old.
• 75% have annual incomes of $40,000 +.
• 68% own their own home.
• 71.1% of movie viewers recall your ad one week later, compared with only 20% for television!
• On-Screen advertising has over three times the recall of television ads. 96.6% of movie viewers will remember your ad one hour later, compared with only 27% for television!

• Note: Sources: Journal of Consumer Marketing: Motion Picture Association of America; Nielsen Media Research; Simmons Media Research; Market Research Institute; Exhibitor Relations, Co. Inc.: USA Today.